B2B AI Sales Agent for Leapsly

About Leapsly

Leapsly is a marketing agency focused on SEO, working with companies that need consistent organic growth and long-term visibility. As a service-based business, Leapsly needed a predictable way to reach qualified decision-makers beyond inbound leads and referrals.

Client's Challenge

1. Inbound leads were inconsistent
Demand depended on referrals and timing, making pipeline forecasting difficult.

2. Outbound required too much manual work
List building, personalization, and follow-ups were time-intensive and hard to scale.

3. Low signal from broad outreach
Previous outbound efforts were not tightly aligned with Leapsly’s ideal SEO clients, resulting in low-quality replies.

Solution

We built a systemized cold outbound engine tailored specifically for an SEO agency selling high-intent services.

1. Clear ICP and targeting logic
We defined ideal client profiles, decision-makers, and exclusion rules to focus outreach on companies most likely to buy SEO services.

2. Automated list building and enrichment
Target accounts and contacts were sourced and enriched automatically to maintain data quality and deliverability.

3. Multi-step outbound sequences
LinkedIn and email sequences were written, tested, and iterated to position Leapsly’s SEO expertise clearly and credibly.

4. Feedback-driven optimization
Messaging, targeting, and volume were adjusted continuously based on replies and booked conversations.

Tools we used

To build and operate Leapsly’s cold outbound system, we combined best-in-class outbound, enrichment, automation, and monitoring tools into one cohesive workflow:

• Clay – ICP research, lead sourcing, enrichment, and segmentation

• LinkedIn Sales Navigator – account and decision-maker targeting

• Findymail – email discovery and enrichment

• Zapmail – inbox setup and sending infrastructure

• Smartlead.ai – email sequencing, warm-up, and deliverability management

• HeyReach – LinkedIn outreach and follow-ups

• n8n – workflow automation, routing, and notifications

• Apify – scraping and data extraction where needed

The results

• Predictable outbound pipeline independent of inbound demand

• Consistent flow of qualified SEO sales conversations

• Reduced manual outreach workload

• Clear visibility into what messaging and ICP segments convert

• Scalable outbound system ready for higher volume